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Brief Brand History for
GÃ©rald Genta created his eponymous brand in 1969. He had worked in the watch industry for decades prior, designing the SAS Polerouter for Universal Geneve and updating the Constellation Collection for Omega. After founding his own company, Genta continued to work for other watchmakers. In the early 1970s, he designed the now iconic Royal Oak for Audemars Piguet and the equally iconic Nautilus for Patek Philippe. At his own company, Genta manufactured grand sonneries and bespoke pieces for individual clients such as the King of Spain, the King of Saudi Arabia, and the Queen Mother of England. In the 1980s, Genta acquired a license from Disney. Consequently, he was able to incorporate Disney's characters in his designs. Bulgari purchased the Gerald Genta brand in 2000. Although Genta died in 2011, Bulgari continues to market his watches.
Product Line Overview
Gerald Genta manufactured and designed its exclusive movements in house. Honoring the legacy of the company's namesake designer, the calibers were hand drawn and beveled. The company perfected a style of hand graining in a concentric circle pattern and the use of a unique color of gold in its movements. Many Gerald Genta watches feature fantastic complications, though the main appeal remains the timepieces' esteemed designs.
The Arena Collection includes the Spice Retro, Biretro, Chrono Quattro, PC GMT, and Tourbillon lines. The Gefica Biretro incorporates a self-winding movement and two rows of titanium beads along the case-band. Uniquely, the dial is concave while the sapphire crystal is convex. The Chrono Quattro features jumping hours, retrograde minutes, chronograph retrograde hours and minutes, and central chronograph seconds. The stylish Arena Spice Retro has a diamond-set bezel and mother-of-pearl dial.
Other collections include the Jewelry, 48-Month MP, Tourbillon, Ultimate, World Wide Timer, Minute Repeater, and Grande Sonnerie Collections. The aesthetics of the Gerald Genta Octo Collection are defined by a round bezel and octagonal dial. Several of Gerald Genta's designs feature iconic Disney characters. The Gerald Genta Ultimate, for example, has an image of Mickey Mouse on the dial. The Fantasy Collection includes eight different models with differing designs. For instance, one Fantasy Retro model incorporates Mickey Mouse's arm as the minute hand.
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